Privacy Policy

This Privacy Policy explains how Innovexsis Consulting LLP (“Innovexsis”, “we”, “us” or “our”) collects, uses, shares, secures and retains personal data in connection with the Innovexsis branding and campaign management technology platform, including its automation, artificial-intelligence, scheduling, publishing, analytics and integration features (the “Platform”).

For personal data you upload, collect or process for your own campaigns and clients, you are the controller (or equivalent responsible party) and Innovexsis acts as your processor, handling that data only to provide the Platform under your instructions.

Account and contact data: name, email address, phone number, organisation, role, billing details and authentication identifiers you provide when registering or contacting us.

Usage and device data: log files, IP address, browser and device information, pages and features used, timestamps and diagnostic events generated when you use the Platform.

Campaign and content data: text, images, video, audiences, schedules, performance metrics and other material you create, upload or manage through the Platform.

Connected-account data: tokens, account identifiers and permitted information from third-party channels (such as social, advertising, search, messaging and AI services) that you choose to connect, used only within the scopes you grant.

We use personal data to provide, operate, secure, support and improve the Platform; authenticate users; process payments and subscriptions; generate, schedule, publish and analyse campaigns at your instruction; communicate service, security and billing notices; prevent fraud, abuse and misuse; and comply with legal obligations.

We may use aggregated or de-identified information that does not identify you or any individual to operate, benchmark, secure and improve the Platform and develop new features.

Where applicable law requires a legal basis, we rely on: performance of our contract with you; your consent (which you may withdraw at any time); our legitimate interests in operating and securing the Platform; and compliance with legal obligations. For personal data you process for your own campaigns, you are responsible for establishing and documenting the appropriate legal basis.

For users and data in India, we handle personal data in accordance with the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and, as and when its provisions come into force, the Digital Personal Data Protection Act, 2023 (“DPDP Act”). Where we act as a Data Fiduciary, we process personal data for lawful, specified purposes on the basis of your consent or other legally permitted grounds, and you may withdraw consent as easily as it was given.

Some features use artificial-intelligence services to generate, recommend, classify, moderate or analyse content and media. Inputs you submit may be transmitted to AI service providers solely to return outputs to you. Outputs are tools for human review and may be incomplete, inaccurate or similar to third-party material; you must review and approve them before use.

Automated safety checks (for example content-relevance and safety inspection) help reduce risk but are not a guarantee. You remain responsible for deciding whether, where and how to publish material.

We share personal data with service providers and sub-processors that host, secure, process payments for, deliver AI capabilities to, or otherwise support the Platform, under contractual confidentiality and security obligations.

When you connect third-party channels or publish through them, relevant content and data are shared with those platforms under their own terms and privacy policies, which we do not control. We may also disclose information to comply with law, enforce our terms, protect rights and safety, or in connection with a corporate restructuring, financing or transfer of the Platform.

We do not sell your personal data.

Personal data may be processed in countries other than your own, including where our service providers operate. Where required, we use appropriate safeguards (such as recognised transfer mechanisms and contractual protections) for cross-border transfers. You are responsible for ensuring transfers relating to data you process for your campaigns are permitted.

We retain personal data for as long as needed to provide the Platform, meet legal, tax, accounting and security obligations, resolve disputes and enforce agreements. Campaign and content data are retained according to your account settings and instructions. When data is no longer required, we delete or de-identify it using reasonable measures.

We use reasonable technical and organisational measures—including access controls, encryption in transit, role-based permissions and monitoring—to protect personal data. No method of transmission or storage is fully secure, so we cannot guarantee absolute security. You must keep your credentials confidential and promptly notify us of any suspected unauthorised access.

Subject to applicable law, you may have rights to access, correct, delete, restrict or object to processing of your personal data, to data portability, and to withdraw consent. To exercise these rights, contact us using the details below; we may need to verify your identity. Where Innovexsis processes data on your behalf, individual requests should generally be directed to the relevant controller (our customer), and we will assist as required.

The Platform uses cookies and similar technologies that are necessary for authentication, security, preferences and to understand and improve usage. You can control non-essential cookies through your browser or device settings; disabling some may affect functionality.

The Platform is intended for business users aged 18 and over and is not directed to children. We do not knowingly collect personal data from children. If you believe a child has provided us personal data, contact us so we can take appropriate action.

We may update this Privacy Policy for legal, security, supplier or product reasons. Material changes will be notified through the Platform or your registered contact details. Continued use after the effective date constitutes acceptance where permitted by law.

In accordance with the Information Technology Act, 2000, the rules made thereunder and the Digital Personal Data Protection Act, 2023, the Grievance Officer for data-protection and privacy complaints is the Designated Partner, Innovexsis Consulting LLP, reachable at director@innovexsis.com.

You may write to the Grievance Officer to raise a privacy concern, exercise your rights, or withdraw consent. We will acknowledge complaints promptly and endeavour to resolve them within the timelines prescribed under applicable Indian law.

This Privacy Policy is governed by and construed in accordance with the laws of India, and any disputes are subject to the exclusive jurisdiction of the courts having jurisdiction at the registered office of Innovexsis Consulting LLP in India.

Questions, requests or complaints about this Privacy Policy or our data practices may be sent to Innovexsis Consulting LLP at director@innovexsis.com. We will respond within a reasonable time and as required by applicable law.